Most enthusiast companies bought by conglomerates that are mainstream, have no idea how to run an enthusiast company.
The things they do to streamline the company and make it more profitable, are usually the very things that alienate the entire enthusiast customer base.
To make the transition to a mainstream company, the enthusiast methodology and way have to be dumped on the side of the road. I don’t think that there has ever been a single exception to this sort of scenario, ever.
I’m not saying that the new owners are trying to make it go mainstream, no, not at all. Specialist audio and mainstream audio are planets apart. re how the companies handle themselves in their respective markets.
But there can be a high level of ignorance of how things need to be done, in an enthusiast market, vs that of what might happen when a mainstream organizational hire comes in and tries to align a small enthusiast company into a mainstream method and way, re offices, communication, customer handling, etc..
It’s very simple, as many dozens of results show...that the mainstreamization of the company/offices/manufacturing/etc edifice.... does not work.
The things they do to streamline the company and make it more profitable, are usually the very things that alienate the entire enthusiast customer base.
To make the transition to a mainstream company, the enthusiast methodology and way have to be dumped on the side of the road. I don’t think that there has ever been a single exception to this sort of scenario, ever.
I’m not saying that the new owners are trying to make it go mainstream, no, not at all. Specialist audio and mainstream audio are planets apart. re how the companies handle themselves in their respective markets.
But there can be a high level of ignorance of how things need to be done, in an enthusiast market, vs that of what might happen when a mainstream organizational hire comes in and tries to align a small enthusiast company into a mainstream method and way, re offices, communication, customer handling, etc..
It’s very simple, as many dozens of results show...that the mainstreamization of the company/offices/manufacturing/etc edifice.... does not work.