A New? Way to Buy Loudspeakers??

I'm not saying that this is going to save high end...or that this is the way that most of us will buy loudspeakers going forward...but you've got to give these guys credit for coming up with a new idea that might just pull a few more people into the "hobby" by lessening some of the risk, cost and hassle.

Check this out....and just give it a try for yourself with a decent set of headphones...


just pick some speakers and hit the compare button...then scroll to the bottom and hit the "compare these products" button
on the right....then follow the directions.

What do you think?
Reading between their lines, the comparison is performed inside a computer of how each speaker is supposed to sound based upon their measurements. This means you are never hearing a recording of a real speaker. In studios, software can simulate different guitar amps, through which to playback your 'raw' guitar until you hear what you want. Same for simulating different reverb chambers, microphone preamps, various equalizers and compressors. Those processes work rather well but speakers? All the variables mentioned above are not addressed nor can ever be. Bogus.
Very cool if it can actually convey the tonality and dynamics of speakers alone through headphones.  Will give it a try with my phones and some speakers I know and see what I hear.
It's very funny to me!  There is no way you can evaluate how a speaker will sound, hooked up to your electronics, in your room, by using this method.

I have a friend who is a software developer (smart about that), and once told me that he compared "this" speaker to "that" one, and thought "this" sounded better.  When I asked if he'd found them both at his local audio shop, he said "no", it was from watching a Youtube, listening to the results on the little 1" speakers on his laptop.

Very funny!
I can only roll my eyes at this one. I have no doubt that you’ll hear differences but you’re introducing another whole set of "differences" independent of what these speakers would sound like in your room. You’re listening to speakers through speakers. Ultimately worthless. Why waste your time?
Twoleftears above has it right:
"listen[ing] to a digitally synthesized simulacrum of various speakers they sold."Yes. These are NOT recordings of speakers in rooms.
What they have done is to take a real speaker through a measurement session ala Stereophile, with the microphone likely one meter away, in front of the tweeter. There was no measurement made of a stereo pair.

The resulting numbers were given to software to shape/distort the music waveform. This can include "turn up the highs", "pump up the bass", "roll off the lowest bass", "dip the upper voice range a bit". Maybe it will also shift the acoustic phase, which changes from bass to treble by different amounts on different speakers. It might even give you the ringing of a metal cone or a cabinet booming. Regardless, their speaker-measurements are completely insufficient to capture how a speaker interacts with a room AND how it sounds at ten feet away.
This makes their software math incapable of calculating how any speaker ’sounds’ in a room at ten feet away, let alone two speakers. But really, coppy777 and snapsc are very wise about what’s most important: Crutchfield is attracting the attention of those who hadn’t yet thought very much about LISTENING for differences. These shoppers already know they can hear differences or they wouldn’t be looking at "little-known" brands. And they also know most USA specialty retailers are gone, so there’s nowhere to listen. But now here’s a way to listen that Crutchfield believes useful enough to have sunk a lot of money into its development. Crutchfield would be smart expand their range of music samples. In all genres, there are important styles or performances to hear a speaker ’get right’.