Another audio dealer closes his shop


After being in business for 35 years audio and video dealer GNP of Pasadena, California closes it's doors. The owner told me he has to sell 30k a month in goods just to break even. He says it's not worth being in business just to break even.
taters
"consumers are realizing that they can configure a stereo system without the advice of a dealer”

To the extent that that’s true, it's because too many dealers offer the minimum in set-up help. I’m not talking about six figure systems, I’m talking about, first attempt, sub $5k systems that if well chosen and properly set up, can give a musically satisfying experience that will encourage further exploration.

We shouldn’t forget that there are music lovers who don’t participate on forums. Mrtennis, I am absolutely confident that if you were to visit the home of an average audio retail outlet customer, you would be appalled at what you heard.
We need bricks and mortar stores , where else can you hear and bring home gear before you purchase it ? Audio shows are only in a few cities , there's never been a show in mine .
Once you establish your self at an audio salon you usually get 20% off without even asking . If there's a problem you just take it back , they always had a loaner for me .
Zd542,
"It may be true in some cases, but its not always that way. As far as how the individual stores are run, its a mixed bag."

The fact that I offered my apologies to the exceptions means that I know that it’s not always true.

"On that quote, in particular, you are way off. If you are trying to get a dealership for a well established brand of high end audio equipment, they put you through hell. You don't just call these companies up offer them 25k, 50k or whatever as an initial order to get you going. You have to sign a very strict contract that will be closely enforced, show credit, have insurance, have an existing location that they can fly out and come see, trade references that include other high end brands that you currently sell and will use to support their brand and many other things that I can go on about.”

I’m not way off. Everything that you mentioned concerns the manufacturer/seller relationship. Where’s the part about satisfying the customer?
"Once you establish yourself in an audio salon they will give you 20% without asking"

I have been into audio for 30 years and not one time did anyone give me 20% off without asking. Sure I have gotten discounts before but I had to play hardball with the dealers and it's not a lot of fun.
Elizabeth made a good point. With rents continually going up it's really hard to operate any kind of retail business nowadays. I know a couple of dealers in the Los Angeles area that are doing well. They both own the property and are always expanding their lines because there not laying out huge sums of money for rent.