Audio for the Young - Noho Sound

stereo52,016 posts08-05-2018 1:17pmI hope it woks out, we need the younger crowd to keep the high end alive.

Ain't that the truth.

Looks like a cool shop. I saw a less ambitious cool shop in Paris last month lots of turntables, some cool looking speakers, lots of cool looking retro MCM consoles and bluetooth devices. A few small form amps from folks like Rega and Micromega. Lots of young hipstery looking dudes. It was nice to see and nicer to see here in the states!

I think they’re trying to convince the young that a "stereo" is a necessary part of your existence, the way it was for kids when I was young. It was something you had to have. I’m starting to see more and more traditional stereo systems on TV - one commercial, I think for insurance, has a couple with a pair of the old JBLs with the white woofers in their apartment. The people who put this stuff together are supposedly in touch with the latest trends. To me, banking on the under-30 crowd for high end is risky business, but it is NYC and there are a lot of trust-fund babies running around.  As I said above, these guys have been selling audio in NYC for a lot of years, so I would think they would know the market.  I guess. 

That was a GEICO commercial and the speakers were JBL 4312's (I have a pair!). Also seen on a rack were a turntable, integrated amp and LPs! 

IMO, this seems to be sort of a "bait and switch" situation. The younger crowd likes music but uses it more as a distraction. Mostly with portable equipment. Leading them in with musical events won't work unless you have a plan to change their burnt in mindset. Lead a Millennial into a Highend stereo store and try your best to convince them they need big chunky, in the living room only, stereo components to feed their music habit and then watch their eyes glaze over.....We need their support over time to help this hobby survive, but I believe there isn't any answer yet.