I'm not privy to the innerworkings at ARC but I know a few guys that work there and 1 who used to work there. Take this as both hear-say and my own opinion which is subjective at best.
I believe ARC wants the 330M to be the springboard to a much higher end line-up than they have had in the past. IMO they must introduce new products to regain momentum. None of that is secret knowledge. My read is this: There are new additions to the design team, new and ample cash infused, and a loyal customer base that will anxiously buy the new releases. I'm comforted that they didn't rush the 330M to market. They had every reason to do so but made sure it was perfect before it's release. That shows patience and integrity.
On a personal note I have my place in line and can't wait to get a pair of 330Ms in my listening room!