Best and Worst names in Audio

What do you think are the best and worst names that audio manufactures come up with for their company or for certain products?

I'll start.

Best: 1. Ayre Acoustics 2. Aerial Acoustics 3. Audio Note 4. Esoteric 5. Kondo

Worst: 1. Bada Purer 2. Technical Brain 3. Reference 3A 4. Spica 5. 47 Laboratory
Does Bilbo share his home with Frodo Baggins? lol

Nice ones! Have to agree with you about T&A. I guess it's German so have to let it slide. Don't think they knew how bad it really is. Yeah, Oppo is pretty bad too.