It is about the Luxury market, not the audio market, and their motivation is unlike the high-end market.
Ironically, it may also work with the ''Stereophile'' market, meaning not the Luxury buyer but the audiophile with means.
Honda entered the F1 years ago to reach the common Accord-buying consumer, not to sell F1's...
Again - what is the Luxury market? Do you really think people spend $ 10,000 on a Rolex just to know the time, or because it is a precise instrument? A $ 100 quartz Timex is actually a lot more precise, but minus the prestige of course.
The Luxury market is all about exclusivity, limited-editions, and high price tags.