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Boulder has full page ad in Du-pont registry

They have an ad in the current Du-pont registry. It's on page 3 and there is a Lamborghini on the front cover of the magazine. It's strange to me that they would advertise in Du-pont registry. Outside of the high-end world I don't believe anyone knows who they are. I can see if Mc Intosh advertises in there. They are a household name like Cadillac or Harley Davidson.

I guess business is slow an they are on a fishing expedition. I guess they figure they might catch a few whales. I personally think if they want to gamble they should go to Las Vegas.

Most car guys could care less about high-end audio. (Sure there are a few that are into it but not many) The music car guys love is what comes out of their exhaust. I know 2 guys that own Ferrari's and they never put the stereo on in their car. They love the symphony of the Ferrari motor. To them that is music.

I wish Boulder good luck with their ad but I don't think that is the place for them to advertise.
taters
omsed
145 posts
 
Why criticize? Indeed, it is the luxury market and there is some crossover. At least they (Boulder) are trying something.

So what if luxury market buyers are not "about the music"?

Most audiophiles are more about the equipment than the music.
sonicbeauty
324 posts
 
Agree 100%
audiolabyrinth's avatar
audiolabyrinth
4,555 posts
 
sounds like boulder is desperate for sales!
sonicbeauty
324 posts
 
Most everyone is desperate for sales in the current economy. But going after the luxury market may be simply to expand to new markets. And few companies have what it takes product and prestige wise. Boulder fits nicely in the luxury sector in my opinion.
mapman's avatar
mapman
22,248 posts
 
Good place for that company to advertise to get their products in front of more prospective customers that their products might appeal to and can afford as well.
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