Again, THANK YOU ALL for taking the time to post your thoughts, even as I was typing the extra information above. I would have posted more at first but didn't want to complicate what may have been a simple situation.
You have provided a multitude of great places to start.
And the measuring will not be... the be all, end all. I was just very impressed with the clarity in our friends heavily treated, dedicated room and was hoping to add a little bit of that to my system. It may be that I can't get there with the components I have, but, any room improvements will be in place as I move on.
Will update as I try your suggestions.
Jim S.