Dealer Discount

To use the example of the OP (“mid level audio equipment”) most/many electronics lines will have a 40% margin to the dealer. A well run/efficient dealer will probably have a COB (cost of doing business) of at least 25%. So, when you walk in and ask for a 10% off the dealer is left with +/-5% profit…

 

As pointed out prior, a relationship with the dealer is important. If you walk in and state that you know exactly what you want and the dealer/salesperson doesn’t have to burn any time with you then 10% might be realistic. A turntable/cartridge properly set up by the dealer probably would not qualify. If you require a protracted demo(s), hand holding, couch time (analysis), then maybe asking for 10% is too much…

Having other hobbies where the manufacturer is placing limits on what a dealer can or cannot sell for...I get it. I also understand the part of smaller shops not being able to flex their margin much as a cost of doing business. But, being new in the hobby I cannot help but feel that higher quality, higher priced equipment is going to be the MSRP regardless...just because it can.

Magnolia at Best Buy has plenty of high end product and being part of the Best Buy "machine" the margins could be spread out over the country. I wouldn't think that for them to knock off a 20% savings every now and then is going to hurt them, but they will not offer up better pricing for McIntosh or B&W unless it is open box, return or product being phased out with a new model.
I'm in the process of saving for my "retirement gift" and this forum as well as this topic is invaluable.

Depends - Is this a one off purchase?  Have you purchased from them before?  Will you purchase from the dealer again?  Given all that 10% to 20% is likely the best one can ask for. 

It also depends on how much product the dealer pushes out the door.  If there are a bunch of high end clients paying full prices, then they can afford to work with you.  I know dealers don't like folks that try to banter over prices like they are bargaining for bongos in Tijuana.  

@pgaulke60

Glad to hear you agree.

I always get at least 20% or more.