Yeah, betamax was another format war, agreed. When Steva Ballmer (Vista, Bing) was helming Microsoft it was awful, biggest software company in the world couldn’t build squat and lived off renewals instead of innovation. Satya Nadella comes in and they pivot to office 365 and azure cloud services, the Surface tablet, etc. Big improvement. In 2005 Sony changed CEO’s to an American guy who was head of Sony America to become Sony’s top dog, Howard Stringer, and s--- hit the fan. The guy got them back to "kaizen", or pursuit of perfection and eventually went all in on high resolution audio with the Signature line. Kazuo Hirai succeeded him as CEO in 2012 they rolled out Signature in 2016 after 5 years in development. Check out the story here:
https://www.sony.com/en/SonyInfo/design/stories/signature_series/