Good ideas, Classicjazz.
1. Let me suggest two options for measurement:
RoomEQ Wizard (freeware) but you must add SLM or mic/preamp
XTZ (not free) but includes all necessary hardware/software
2. Good sources for room treatment materials:
www.realtraps.com
www.gikacoustics.com
www.atsacoustics.com
For DIY information:
www.sensiblesoundsolutions.com
http://forum.studiotips.com/
3. Audyssey works well but even with the Pro version, there is limited control. If you are OK with point-and-shoot, Audyssey is the way to go. Also, JBL and KRK have 2 channel devices which, although different, work similarly.
TacT, Trinnov and JBL Synthesis are much more capable and much more complex.