Do people really just not get it that their items are not selling...


simply because they are over priced? 
whatjd
He does zero marketing and builds every cable by hand. GroverHuffman.com SOTA cabling for mid-fi prices.  The materials cost is reasonable, it's all in the design and two hours labor per cable. He has sold worldwide and includes some highly respected listeners including Warner Bros. chief music producer. He is backordered from two to six weeks. Money back guarantee as well. I'm his beta tester but have to pay for the cables (why wouldn't I, the time consuming manufacturing would be unfair and I get the newest designs first).  
GroverHuffman - wow, a cable manufacturer that actually uses Furutech Rhodium connectors.....but then he lost me when I started reading about silver and silver-plated elements, lol.
I suspect that many people have an emotional tie to their sale item(s) and unintentionally overprice them.

Or not...........
So they do it intentionally, it is just a different and opposite intention.
auxinput- I’ve been through at least 100+ cables designs in the past 20+ years. Grover experimented with all copper, all silver and various mixes until about 5 years ago when he settled on using both. However, the + and - in ICs and ground with A/Cs have different wire configurations based on empirical testing. Also, the mixture of copper to silver is heavily weighted in favor of copper. 15 years ago, he made an all copper woofer cable for me that sounded better with his jumper used full range than the bi-wire I previously had. I now have his speaker cable which has about 90% copper/10% silver.  Same with the ICs and ACs, a touch of silver.  We found that the silver adds openness and highs to the sound that a 100% copper cable does not. We have brought his cables to audio shows and used them in dozens of high end systems which the dealers loved (and permitted him to use) over than other cables they were using.

Grover has a philosophy that he will not overcharge for this work. Based on comparison with other high end cables, he vastly undercharges.

As to the IC connectors, they are low mass, 20mil silver on pure copper billeted RCAs, superior in quality to high end plastic Neutrik with their limited connection area and cheap feel and better sounding than WBT with their heavy mass for ICs. As to A/C connectors, he will use Furutechs over Oyaide of your choice or his own choice which he believes sound better at lower cost.