Long ago a friend went crazy over a couple speakers designed by a Professor of Engineering. The Prof claimed to have found the magic enclosure dimensions and configuration for flat 20-20K response from a single 4 inch driver. Also claimed a perfect stereo image regardless of placement. The friend was dead serious believing the claims. Actually sounded like what you would expect from a 4 inch driver in an enclosure about the size of 2 cigar boxes.
In another discussion a person referenced a speaker cable blind test conducted by "experts" as proof blind tests are the only valid method to identify if differences exist. Two cables at very different price points were evaluated. Listeners heard a difference. Therefore because it was a blind test the results must be valid and statistically significant. Only problem, 3 music tracks, 3 listeners, 2 cables of large cost disparity. A poorly constructed test that proved nothing.
The tendency to believe those with knowledge, authority, or the badge of "expert" is very strong. Those factors contribute heavily to individually held bias.