Well they may be hyped, but they do look pretty interesting Erik. And unaffordable.
The SB Acoustics Satori series drivers are sensational in a traditional speaker build... Not sure I’d enjoy them firing into a glamorized sewage pipe? Omnidirectional designs date back to the 1960’s and I’ve heard my share. They are fun like a moped until you ride it in the bicycle lane then quickly realize you should have purchased a motorcycle instead.
They would look awesome in a loft style apartment with exposed ceilings. Love the look I hope they sound good.
I'm really not sure at all how these work, and as for omni's, MBL and Ohm Walsh have some die hard fans still. :)