Favorite cable brand.

The current favourite is Wywires Diamond.

I do not know how to listen to a cable.I can only hear a system in which there are cables and which is in a unique room.  Innumerable variables in the system, the room, the ears.In my system into my ears and my own personal brain based decoder it is Purist Audio Design.
My whole loom, everything, is Purist Dominus Luminist except for one power cord which is LE Praesto.  I was never satisfied listening to a mix of brands/manufacturers.  Never quite coherent.  For me, most sonically and emotionally most satisfying listening to one brand.
Before you scoff, never could I afford Purist Audio retail.  Everything bought over several years used or dealer demo at steep discounts.
Enjoy what you enjoy.

I do not know how to listen to a cable. 
I can only hear a system in which there are cables and which is in a unique room.  Innumerable variables in the system, the room, the ears.
In my system into my ears and my own personal brain based decoder it is Purist Audio Design.  My whole loom, everything, is Purist Dominus Luminist except for one power cord which is LE Praesto. 

I was never satisfied listening to a mix of brands/manufacturers.  Never quite coherent.  For me, it is sonically and emotionally most satisfying listening to one brand.

Before you scoff, never could I afford Purist Audio retail.  Everything bought over several years used or dealer demo at deep discounts.
Enjoy what you enjoy.

Interconnects and speaker--Audience
Power--Essential Sound Products 

Without question I prefer Swisscables, I have their Reference interconnects, Reference speaker cables and their incredibly good Diamond power cord.