follow up to

Why not? Try to be as diplomatic as possible. If you don`t ask, don`t expect the dlr. to volunteer.

I would only ask for the discount when you are ready to make the purchase. But ask. I have only had one dealer offer a discount without asking.

My thought is if it seems reasonable to you it never hurts to ask, the worst they can say is NO, in which case you are no worse off. Try it, who knows what they will do for a sale. On a set of speakers that retails for 7.2k, I was offered a 1k drop and when I hesitated he dropped another 1k plus shipping. 30% of the top is not bad for some real hesitation on a sale, on a given sale, something you really want asking for a bit here or there is very reasonable

as allways great advice i will ask

10% discount is the usual "give back" by the dealer. 15% is pretty good, maybe 20-30% on accessories and cables.

Uru975, 30% discount on speakers??? Were these dealer demos, a discontinued model, or did the dealer stop carrying the brand? A 30% discount on new speakers sounds pretty steep!

This applies to "bricks and mortar" stores...online vendors might give better discounts because of their lower overhead.