Has the Oppo carried the AV industry?

I looked through my last Widescreen Review magazine the other day (March issue), and I came accross the latest Oppo Bluray player review -didn't read it. In fact, I refuse to read yet another all-universe, all-everything, "the end-all-be-all", "greatest thing since sliced bread", "MUST HAVE", "there is none better", "will revolutionize your home theaters picture and sound quality, to world class levels" article, about the mythical Oppo player!!!..can't do it..WON'T DO IT! NO!!!
Over the last 13 years, I probably honestly read two (maybe three) entire Oppo Universal disc player reviews -start to finish -and other articles discussing Oppo mods and upgrades, articles/discussion that REFER to an Oppo player, as part of some reference system, and inevitably, I find that the Oppo reviews will JUST WON'T GO AWAY, APPARENTLY! They're like bunnies! They keep producing more of their kind, whether you want them to or not!
Lol -I'm just simply amazed by how much attention and press that a lowely disc player has obviously gotten over the years! Surely, owning an Oppo player must bee a system transforming experience! ..a "must have" item, no less. I must have missed out..cause I never owned one. In fact, never really cared to own one! I've been dazled by how good the quality of video processing has been in all the plain-Jane disc players, flat pannel display's, and even high end video projectors I've owned continue to supply me wiht! But, apparently, every one else bought the Oppo. Cause I surely, honesly, can't remember a year that's gone by in the past decade, where I don't rememer NOT reading somwhere about an Oppo player!
It's really felt, to me, like home entertainment AV products, and home theater in general, have been on a "demand" slide over the past decade! 7.1 and 1080p, Bluray, etc, have all been around long anough now, that it's kind of a "been there, had that" kind of feeling I get when I think about this hobby anymore. I guess life and priorities has weened me away from being a die-hard enthusiest now-a-days. And yet, I can't get the Oppo topic out of my thoughts, whenever I look at my gear!..and I don't think the hobby is going to let me forget much about it neither. lol!
Anyone else get the oppinion that this product surely has been single most important product in the AV industry, these past 10+ years?! Because it's certainly been the most talked about brand/topic I can remember reading about, if nothing else.
I really do think they'll be making Oppo's for the next 100 years, period! -even if they'll do 4k upscaling, 4k/8k future exact pixel mapping, wifi-HD streaming, toast your bread and make you breakfast, whatever! I'm thinking that these Oppo's just must have been so good, that no serious enthusiest, whatever-phile, or system owner should have ever considered "going without!"...otherwise, they missed out!?
Well anyway, anyone here who's used the Oppo think that the product has been a make-or-break, indespensible, product that really made all the differnence to the picture quality they achieved, or the sonic experience they got using these things? (I'm tickled pink by the digital AV processing advances I've gotten just upgrading processor and displays, year after year) I just want to somehow hear that I really missed out all these years, and the only important consideration I should have made was BUYING the Oppo! Cause at the very least, I'm not totaly convinced that Apple and Oppo aren't the same company, ..secretly.
100 more years of Oppo players?..servers?? -probably
Thanks Noble100, Dbphd, and Mcbuddah for all that info, way more than I expected. OK, I am getting the 105D and will place it as an input to my (tubed) preamp/headphone amp (Apex Pinnacle) and see what happens with my DVDs.

I use high end headphones and speakers.

I have a habit of watching live concert (standard-def) DVDs from the past like Midnight Special and 1960s-80s live music performances that are mainly not available on CD. I will experiment with things and see what happens.

I still think I'll keep my EMM cdp for CD though.

I also intend to try running a digital output from the Oppo to the DAC of my EMM just to see how it sounds.

Thanks again for all your help.
Yep, I'm settled now with my EMM XDS1 after Accuphase, the
modwright Sony 5400ES, and the early Playback Designs.
I have the original XDS1, not the v2.
Someone here said that he was always amazed by the reach of
the EMM sound, and that description stuck with me and that's
exactly what I hear. I migrated from the early EMM (even with
the modded Phillips SACD1000 transport) to the cdsd/dcc2 to
the CDSA (upgraded) along the way.
Still with my v1 XDS as well. Wish they'd get multi channel support and USB supported :(
One of the best marketing threads that I've seen. Avgoround: Congrats. on initiating such a positive discussion of Oppo! Whether it was your intent or not, the result has, I'm sure, pleased Oppo's "Mad Men".....!