I have seen some Interesting comments about Mcintosh lately

These comments come from here and a couple of other sites.

1.The only people that buy Mcintosh gear are one's that just don't listen.
2. Mcintosh is what rich people buy just like Mercedes Benz.
3. Mcintosh relies on generational buyers as a business plan.
4. Mcintosh is known for rebranding products and putting there name on it.
5. Mcintosh has great looks but uses cheap off the bin parts.

I can't think of another high-end company that have so many stereotypes about the brand. On the other hand I can't think of another audio company that has been in business as long.


I've been a Mac fan since the sixties.  Couldn't afford  it until the eighties.  I used to read the US stereo mags, particularly Stereo and HiFi back then, and I remember that around 1970 or so, Mac stopped being mentioned in the magazines.  The story was that one of the mac guys (maybe Gordon Gow?) became incensed at an article published in a magazine by one of the big reviewers (I can't remember who, but he was one of the major names at the time) and pulled Mac completely out of the hifi mags.  No advertising, and no reviews.  This lasted many years and effectively moved Mac out of the headlights of the highend community, and fostered the attitude about Mac that has persisted.

In the nineties that story was repeated to me by a salesman at a store that carried Mac, supporting my memory of events.


I know the Mcintosh people hate to hear it but I think bdp24 really nailed it.Enter your text ...

Your absolutely correct,IMO

Fine Sounds now owns McIntosh as well as Sonus Faber, Audio Research, Wadia, Sumiko and Fine Sounds Asia. The company started in 2007 when an investment company (Quadrivio) bought Sonus Faber. Mauro Grange became CEO of Sonus Faber in 2009. In 2012 they bought McIntosh. In 2014 Grange and Charlie Randall, President of McIntosh, along with LBO France and Yarpa, bought out Fine Sounds management. Grange is Group CEO and Randall is COO and President of McIntosh. I believe they have moved the headquarters to NY.

In the US, Fine Sounds has partnered with Magnolia to put high end Magnolia stores in selected Best Buys. Time will tell, but this may well sour many independent stores on carrying both Sonus Faber and McIntosh. My local Best Buy/Magnolia has both Sonus Faber and McInosh on display, but they do not know much about it and are not up to task of selling it, except to novice customers. When I went in, they had 4 demo disks that I could listen to and were just thinking they might hook up a computer system to it. They were not sure if the amp they were using was class D or tubes. They knew little about the history of the companies. I told them I had some older Sonus Faber Cremona speakers, driven by a Cary SLP-05 pre-amp and Levinson 432 amp and the salesman said he had not heard of them. I have not been back.
In the late 70's/early 80's I worked at some high shops in the DC area, when Yamaha was a mainstay line for many shops like the one I worked at.

Then Yamaha introduced a cheaper line of equipment, sold at department stores and our factory rep came by and gave us a primer on how to sell against that equipment.  We all thought it was the beginning of the end of the "sweet spot" in the product lineup Yamaha dominated, and it was.

Sales people who are on straight commission at these high-end shops have it bad enough to educate their potential customers, oftentimes those customers take that education elsewhere and buy something cheaper, thinking they are getting the same quality.  I remember a customer who took several hours of my time, bought a cheaper system from a low-end competitor, then had the audacity to visit me to see if I could figure out why there was all this hum coming from one of the speakers!

When McIntosh (and some other "exclusive" brands) started selling at Magnolia, I thought it was "deja vu all over again".  I see that McIntosh is no longer at Magnolia, I suspect the business arrangement didn't work out.  But I do see brands like NAD, and B&W, not a good sign for those brands.

Hey, this is a hobby.  Some of you with your strong opinions one way or another sound like you are really angry that someone else doesn't agree with your opinions, my advice would be to "lighten up".  If someone else wants to spend their hard-earned money on things you don't value, who cares?
ejr1953 - McIntosh is still at Magnolia.  As I said,  some select Best Buys now have high end Magnolia stores in them..  Only these higher level Magnolias have McIntosh and Sonus Faber. Maybe your store was not chosen for the higher level for some reason. Check out their website



I live in Boston. Try going to the McIntosh website and typing in the Boston area code - 02201. There is one real audio store (Natural Sound), a group of custom installers who specialize in home theater and "connect homes", and a bunch of Magnolias.

I had a different experience in DC in the early '80s. I wanted to buy a turntable that Meyer Emco carried. I was in my late '20s and dressed like many academics of that time. i went to the store with my wife and we  spent a hour trying to get somebody to talk to us. It was busy, but nobody had the courtesy to even acknowledge me. When I asked if somebody could help me, they just brushed me off. So, I took the money I had in my pocket and left. I ordered the turntable from a company in Florida.

I hope  your last paragraph was not aimed at me.  I was just reporting the current corporate arrangements and my experience at one of the new Magnolias. My only "opinion" was that, at least in the store I was in, they were not really equipped to sell high end gear to knowledgeable buyers. I made absolutely no statement about the sound of McIntosh equipment.