I need help on directionality of speaker cables

The arrow points in the direction of current flow so they should point to the speakers.

Arthur

The arrow points in the direction of current flow

Since current flows in both directions (AC signals) then I suggest that the arrow points towards something else (perhaps the person who fell for what must essentially be a marketing ploy)

Why don't you give them a try both ways then you'll know whether or not YOU can hear a difference... and if you can, which way sounds best. (How's that for non-confrontational?)

Cheers

Unless a cable is shielded and one wishs to know a which end the ground (shield)should be connected, directionality in cables carrying alternating current (which speaker cables do) is a marketing feature. Same goes for directionality of fuses in ac carrying circuits.