I was at an ATC dealer many years ago, and one of the ATC engineers from across the pond happened to be there doing an educational seminar for the sales guys. The owner of the store had a driver from Bose speakers to show the difference in quality between a crap driver and a good one. The engineer took one look at it and started laughing out loud. Now, IMHO ATC makes possibly the best and most overbuilt midrange driver in the industry, but he recognized the driver instantly and exclaimed it only costs 6 cents! I’m sorry, but nobody builds a good-sounding speaker from nickel-priced drivers. Bose is a marketing company that happens to manufacture lifestyle audio equipment, and yeah it’s sad that many people who don’t know any better associate it with high end. That’s the effect of marketing fluff successfully promoting an inferior product. Bose does its best work cancelling sound, not reproducing it. I could see people maybe enjoying the sound for background music — kinda like how I use my Alexa — but for critical listening, puleeze!!! Don’t even go there, at least not on this site. It’s ignorant and insulting.
I’ve heard quite a few audiophile speakers that used expensive drivers in ways that...well, didn’t suit my taste. Quite a few speakers using Focal tweeters made me feel like that guy in the movie Seven Beauties who went to “better @@%%@!. Say what you want about Bose but a Bose speaker never made me want to leave the room.