Monster, in the early/mid 80's had the best single ended interconnect on the planet. It was the "Shotgun" design invented by Bruce Brisson, and Monster is still using it (as are a lot of other cable makers, because the patent has long ago expired.)
Bruce left Noel early in the game (I wonder why! ;--) to start MIT which he still owns. He developed many more patents, like the network box termination, which Monster and others cannot use. (Lots of folks put "me too" boxes on their cables but most are virtually empty ;--) He also designed the original Monster 'time coherent' speaker cable/wire -- you know, the stuff with the different sized, separately resin insulated strands of copper that forces all frequencies to get to the other end of the cable at the same time? You couldn't solder or terminate them unless you had a solder pot to burn of that insulation, which people used to unsuccessfully try to scape off with a knife!!
So in the beginning, Monster got very big, very fast, because Noel had the sole rights to Bruce's original patent; and thus, for awhile, had no competition. And Monster has been 'dining out' (or trying to) on that amazing initial success, ever since! They could have built on that success, even without Bruce's genius, by developing all kinds of new cable technology. But Noel was already so addicted to profits and marketing that he thought he could skip basic research. His high-end competition from that early time is still in business, and still very much respected (Kimber, Audioquest, Straightwire were basically 'it' other than Mogami in the pro audio/studio market.)
Bruce left Noel early in the game (I wonder why! ;--) to start MIT which he still owns. He developed many more patents, like the network box termination, which Monster and others cannot use. (Lots of folks put "me too" boxes on their cables but most are virtually empty ;--) He also designed the original Monster 'time coherent' speaker cable/wire -- you know, the stuff with the different sized, separately resin insulated strands of copper that forces all frequencies to get to the other end of the cable at the same time? You couldn't solder or terminate them unless you had a solder pot to burn of that insulation, which people used to unsuccessfully try to scape off with a knife!!
So in the beginning, Monster got very big, very fast, because Noel had the sole rights to Bruce's original patent; and thus, for awhile, had no competition. And Monster has been 'dining out' (or trying to) on that amazing initial success, ever since! They could have built on that success, even without Bruce's genius, by developing all kinds of new cable technology. But Noel was already so addicted to profits and marketing that he thought he could skip basic research. His high-end competition from that early time is still in business, and still very much respected (Kimber, Audioquest, Straightwire were basically 'it' other than Mogami in the pro audio/studio market.)