I have used both Hifi tuning and IsocleansÂ… Yes they are BOTH directional even if the argrument is made that AC(alternating current) cannot be effected by a single direction, I don't know. However after trying Isocleans they are very open, transparent and smooth, good top end extension, and solid bass when in the correct direction of course..
The weirder of the 2 is the Hifi tunings as they at first exhibited a bit of a constricted sound and slightly aenimic thinner presentation. I tried the other direction and they were a little better, but these took a solid 20 or 30 hours before true evaluation showed improvements. They definitely also sound better in one direction than the other, and do sound as good or better in some equipment than the Isocleans once opened up.