JBL's Marketing Blunder..

https://forum.audiogon.com/posts/2715159

'Who buys JBL?'

JBL makes fairly good Bluetooth speakers as well as personal ear devices. Lots of people.

The JBL team know exactly what they are doing and this ad is likely going to be a big hit for sales. Most young people are very familiar with the JBL brand via affordable bluetooth speakers and headphones. The under 35 female market is a different scenario from years back,previously men purchased the main audio in a home.Women are single longer,earn as much as men and guess what want a decent sound experience like they grew up with via dad’s setup.They are not stupid and understand the bluetooth speakers they own are lacking.Considering these systems are going to be sold in big box stores ala Target,Best Buy,Sam’s Club and Costco the marketing is perfectly geared to the intended demograhpic*Target. Besides most of us here would not really consider the new JBL offering anything other than a simple system in a box many of us started with 30 years ago. Remember Mr. Audiophile this was intended for THEM not YOU.

Who buys JBL?

JBL makes great speakers. And made great speakers. My 4343's are amazing.

https://skyfiaudio.com/products/legendary-jbl-4343-studio-monitors-restored-and-spectacular-see-youtube-video

this is definitely how younger women communicate. 

I saw nothing stupid nor controversial. Good informercial for the intended demographic target. This is all old men talking silliness in their old mental church's religious audiophile perceptions.

"Who buys JBL?" Quite a lot of people; especially young people that buy Bluetooth devices. I just love it when an old elitist "audiophile" (in his mind) says crap like this.

Silly, but Like 10 years ago, I wanted to get a true "audiophile" pair of speakers to upgrade from my JBL L 890s and went to listen to B&W 803s. We're talking around $16,000 at the time vs $1200. Silly, but although I could tell that the 803s sound was better than my L890s the difference wasn't worth the price of the B&Ws. The addition of a second subwoofer more than cured my "want" to upgrade my system and made my overall sound "good enough" to keep my "lowly" JBLs.

I have two daughters in their 20s still living at home, I see and know how they respond to audio. It tells me that the day they're on their own place they would want a decent sound source from were to play/listen their music. Something uncomplicated. JBL would meet their needs, that's for sure.