JBL's Marketing Blunder..

JBL's attempts to improve their home audio business are comical. In the ad, they claim 'MA' stands for Modern Audio. I was expecting a modern look that would appeal to Gen X/Y/Z. 

The chassis and speaker cabinets look like leftovers fom the '70s.  They'll never capture the gross profits they make with their car audio business since they do well as an OEM provider to many auto makers.

70's audio equipment is what Gen Z'ers crave most.

Big Deal ,who cares.They have do like everyone here keep upgrading until your Spouse saids.ENOUGH ALREARY,I hope you enjoy , this stuff when your living alone...Bye.

FYI: Those JBL videos are installed in the Best Buy JBL kiosk. They are trying to promote a new generation of listeners into what is a dying and shrinking segment of the consumer electronics business. It is also designed to make traditional Home Theater more accessible to women who just might want something more than a sound bar. The hour glass is starting to empty on full sized receiver based systems and the 60 year old make demographic is shrinking every day. I am on the retail floor, with 30 years experience selling consumer electronics & every year for the last 15, the # of receiver based Home Theater has declined. In the store were I work, Sound bars dominate the market by 99.5%. So this is not a campaign for audiophiles but is a valid attempt to prevent the ship from sinking.