JBL's Marketing Blunder..


This is such a bizarre JBL promo video portraying young women as ditzy airheads...certainly not the way to reach younger blood and expand the customer base.

JBL GOES MODERN!

Here's a retort from the Audioholics channel

JBL Ad portrays Gen Z women as Idiots?!

I suppose JBL will try and do just fine by selling the same things over and over to a shrinking aged male customer base. Good luck JBL!

deep_333

Big Deal ,who cares.They have do like everyone here keep upgrading until your Spouse saids.ENOUGH ALREARY,I hope you enjoy , this stuff when your living alone...Bye.

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FYI: Those JBL videos are installed in the Best Buy JBL kiosk. They are trying to promote a new generation of listeners into what is a dying and shrinking segment of the consumer electronics business. It is also designed to make traditional Home Theater more accessible to women who just might want something more than a sound bar. The hour glass is starting to empty on full sized receiver based systems and the 60 year old make demographic is shrinking every day. I am on the retail floor, with 30 years experience selling consumer electronics & every year for the last 15, the # of receiver based Home Theater has declined. In the store were I work, Sound bars dominate the market by 99.5%. So this is not a campaign for audiophiles but is a valid attempt to prevent the ship from sinking.

@viridian Wrote:

LOL, the real blunder was long ago, when the company changed hands they released design genius Greg Timbers.

https://www.audioheritage.org/html/people/timbers.htm

I agree! Greg designed one of my favorite JBL’s see here 🤩