I found that article interesting. I believe, I have been sucked into the belief that more expensive is better, or that fancy cabling is better. I expect a $1000 pair of speaker cable to sound better than a $200 one. Truth is, they both may sound different but not better than one another. I too, am taken aback at the marketing machine of cable makers, in particular, of late, power cord makers. Ive started other threads in regards to internal speaker wires and the majority of those who replied, stated, likely correctly, that a speaker is "voiced" using the stock cable and dont mess with it. How does that change then, with an amp, preamp, or Dac which came voiced with a stock captive power cord? Is it better, or different? Believe me, I have aftermarket powercords on all my gear, but am disheartnened at the amount of $1000 midlevel power cords, and $3000 top of the line power cords. This claims that are being assosiated with these cords I believe is akin to the comments Dunleavy was making.