Here are two links to discussions on dipole/ bipole speakers that should help with positioning and getting the + and - aligned correctly. Also, I think buried somewhere in these many pages is a direct reference from KEF and how they are suppose to now be labeling the Q800s L and R and assuring that they are matched pairs... getting them right makes a big difference in the null point/ sound field.
A Guide to Bipolar, Dipolar, & Direct-Radiating Monopole Surround Speakers (PART I) - Blu-ray Forum
http://forum.blu-ray.com/showthread.php?t=66471
A Guide to Bipolar, Dipolar, & Direct-Radiating Monopole Surround Speakers (PART II) - Blu-ray Forum
http://forum.blu-ray.com/showthread.php?t=170720