All things being equal, KT66=6L6 w kinkless filament. KT77=EL34 kinkless filament. That being said, I prefer the Gold Lion KT77 over my Tesla, Svetlana, RFT, VEB and Psvane (the worst) EL34s. KT77 has more of everything of the EL34 sonic signature.
i have Sylvania 6L6 GBs and GCs, and Tung Sol 5881s. Different sonic signature than EL34, less bass but more airy twinkling treble. I don’t have KT66 (yet!) to compare, but going off KT77, if you like the 6L6 sound in your amp, you’ll love the KT66. I’ve had excellent luck with Gold Lion new production from EH.
My tube rolling amp is a Dennis Had Inspire KT88, best $2,000 SEP on the planet, IMO. Very revealing of tube changes.
Cheers