But I think something else is going on, which is that rooms with the most exotic or impressive systems have a good shot at getting press, regardless of the sound.
Funny, after hearing so much about the Lamm room, I finally decided to go see what it was all about. When I got there, I could only open the door 1/3 the way because the room was packed, and I mean packed, tight. I was able to lean my torso in far enough to see that it was filled solid with photographers and audio press. Someone from lamm was speaking, I think, and the audience was eating it up - they were hanging on his every word.
Conversely, I went a couple of doors down(I think) into the big Clearaudio room where they have every line of turntable they make along on wall and some strange futuristic, quasi egg-shapped, speakers driven by some massive monoblocks. I was the only person in there besides the reps. 4 rows of seats 5-6 wide, all empty except me.
Oddly, there were playing cd's - with all those TT's and even their statementtable, digital was on. I listened for a good ten minutes, but the sound was flat and uninvolving. Actually, mediocre, at best. As I left, I asked the rep how much for the speakers - his reply "$130,000".
I was also unimpressed with McIntosh's massive system.