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Lack of popularity of Chord???

Hello.  I’m wondering if anyone knows why Chord products are so rarely discussed on this forum.  I own and love a Chord Dave DAC/headphone amp, and I’ve considered including a Chord amp to go with the Dave, but I’m wary of this choice because Chord seems so unpopular on this forum.  Not that it is a popularity contest per se.  But is there something I don’t know about Chord products in a full size system?  I t would drive Sonus Faber Sonetto V speakers. I’d be grateful for any and all feedback.
128x128Ag insider logo xs@2xjeankunin
melm
1,066 posts
 
At least on this board people (primarily from the US with a universe of choices) are looking for more value in their purchases.  IMO Chord doesn't really provide that.  Their products seem way overpriced given their insides, and better SQ can be had for much less money.  Their cases, probably expensive to manufacture, are pretty to some eyes, not to others.  
flaxxer
76 posts
 
I'm not sure if I'm adding anything, but I was a Chord dealer in the 90s. At that time their advertising stunk. It was all about their skinny and cheap looking cables. We had every cable they made. The ONLY thing they ever sounded good combined with was Naim. When I visited Naim, I learned they were in bed together. No wonder.What I am saying, is anyone over 50 will likely think of Chord as a strange cable company, and not about hifi gear.
flaxxer
76 posts
 
Ooh .. and what Melm said above me! I absolutely hate pretty hifi gear. Being in the industry for 20 years, I learned that means serious money! And the insides were often cheap as something costing a 10th. I wish all good audio came in inexpensive black plain cases. I listen to music, and not gear.
jeankunin's avatar
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jeankunin OP
17 posts
 
The Chord Company makes cables and is not affiliated with Chord Electronics, which makes the pretty gear.
seanheis1
611 posts
 
Chord's greatest strength IMO is their marketing team. One of the best in the industry. 
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