Lack of popularity of Chord???

Hello.  I’m wondering if anyone knows why Chord products are so rarely discussed on this forum.  I own and love a Chord Dave DAC/headphone amp, and I’ve considered including a Chord amp to go with the Dave, but I’m wary of this choice because Chord seems so unpopular on this forum.  Not that it is a popularity contest per se.  But is there something I don’t know about Chord products in a full size system?  I t would drive Sonus Faber Sonetto V speakers. I’d be grateful for any and all feedback.
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I'm not sure if I'm adding anything, but I was a Chord dealer in the 90s. At that time their advertising stunk. It was all about their skinny and cheap looking cables. We had every cable they made. The ONLY thing they ever sounded good combined with was Naim. When I visited Naim, I learned they were in bed together. No wonder.What I am saying, is anyone over 50 will likely think of Chord as a strange cable company, and not about hifi gear.
Ooh .. and what Melm said above me! I absolutely hate pretty hifi gear. Being in the industry for 20 years, I learned that means serious money! And the insides were often cheap as something costing a 10th. I wish all good audio came in inexpensive black plain cases. I listen to music, and not gear.
The Chord Company makes cables and is not affiliated with Chord Electronics, which makes the pretty gear.
Chord's greatest strength IMO is their marketing team. One of the best in the industry. 
The problem with chord amplifiers is that they are a form of switching amplifier that sounds bright and aggressive with most speakers but very detailed with the right ones. You can find a much better amplifier for a lot less money elsewhere.