Speakers are just motors and should be treated like motors, but there are a few things at play.
#1 power to weight of the amp/cone is key. Resistance of the drivers play into the power equation as does box size.
#2 air cupping of the driver. Larger drivers (or multiple) move more air with less distance traveled making them reach their peak throw need for a given SPL much easier. Also direct radiating tweeters are 2% efficient as they cut through the air where a good horn is 20% efficient as it has air more or less pressure loaded in front of the driver.
#3. This one is just a guess as I am not sure. I think dispersion matters too. I think narrow dispersion speakers tend to be more dynamic all things being equal (sensitivity, surface area, etc.). Say a wide and narrow speaker of the same efficiency are given one watt instantly. The wide dispersion speaker dumps that energy into the room more than the narrow dispersion speaker. The narrow has more intensity on the leading edge of the sound. Think of a flash light with a focused lens vs no lens at all. Straight on the one with the lens is much brighter while the total brightness of the room when averaged in the same for both. Again just a theory.