The inherent character of Magicos is on the analytical slightly dry side. The latest models are less so. The are somewhat similar to B&Ws in that regard but their frequency response is more accurate than the latter.
However some people love that kind of sonic signature - just as some people love Naim and Chord electronics.
@Emerging Soul - to answer your question, I don't think it has anything to do with science per se. Magicos are extremely well engineered speakers, but there are lots of other equally well engineered speakers that have a different sonic signature.
It is not the science, but what the designer does with it that determines the end result.