But his next move is to start herding people into the camp of looks (effectively calling them non-audiophiles) by dint of brand association. It becomes an "us" vs. "them" strategy that names names. That kind of tribalism -- he calls his fans/customers a "tribe" -- is reminiscent of the worst instincts we have. It turns us against one another in politics, religion, orientation, and more. Don’t we have enough of that?
@hilde45, I apologize for using the "C" word! That's where my mind went after reading your comment.
Regarding desperation, that's a state of mind that I wouldn't wish on anyone. I've been there many times in life before. My way to combat those feelings is to try to and be grateful and embrace humility.