Most overrated brands?

What's the most overrated brand of high end audio equipment? It might be something that's just way overpriced for what one gets or may be a brand that is just overhyped. Thoughts?
Again? What's your problem Lse? You are starting to sound like a broken record.

How about we just say:

Oppo BDP-93 CD Player
Marantz SR7005 Amplifier
VMPS RM30 Speaker
Paradigm Studio ADP-590 Monitor
VMPS VMPS LRC center channel Speaker
Blue Jeans Cable Tartan HDMI Interconnect
Clear Day Cable Biwire cable Speaker cable
Hopefully the moderators will kill this thread .....,. And pronto , please.