By the time I would do a keyword search on Audiogon, I will have already spent much time on the forum, reading reviews, and otherwise researching the product. For me it would be the end of the search (I'm in buying mode), not the begining. When I scroll the listings, I'm looking for equipment I am already familiar and want to see if it is available - I don't want to learn about gear in a classified ad (where most equipment is "incredible" and "crushes" the competiton) from the person selling it. I learn about equipment in the forum discussion, online and print advertising, and online and print reviews. The fact that a piece of gear is from a small manufacturer, building by hand, doesn't matter too much to me - most of this industry is a cottage industry with the exception of a few "giants" - 10 or more people? Most of my equipment falls into that category (many one or two person operations), but these small companies are strong brands due the quality of their gear.