No More Fake Reviews - So Who’s Gonna Tell Us What To Buy?


Very interesting and with a fairly profound impact on our audiophile community:

https://www.ftc.gov/news-events/news/press-releases/2024/08/federal-trade-commission-announces-final-rule-banning-fake-reviews-testimonials

Some strong language in the ruling. How are some of our YouTubers going to be able to sustain their channels without gifted products?

 

rooze

Yes if you must use reviews attempt to find a reviewer whose taste resembles your own. Harry Pearson kept equipment he liked for years and then returned it often beat to sh*t. 

@curiousjim 

So in conclusion, I feel that if they tell you upfront that they bought the item at a greatly reduced price or that they were outright given the piece, there shouldn’t be a problem.

...and I think that's pretty much exactly what the FTC are saying they should do...

If a reviewer states that he was given or purchased the product at a discount then to me the manufacturer wrote the review.

@gs5556 

You said:

If a reviewer states that he was given or purchased the product at a discount then to me the manufacturer wrote the review.

I think that's a safe default position. But consider this, which I think is a common scenario:

I'm a reviewer. Company A sends me a product to be reviewed. Both parties expect the product to be returned once the review is finished. I write the review and it's glowing, extremely positive, because I really like the product, so much so that I would like to keep it in my reference system. I contact Company A and they say fine, you can have our standard industry accommodation, (say -40%) and it's yours to keep. The only stipulation is that you can't sell it for 12 months from the date of purchase.

I write the review, and I say the usual: I liked this product so much that I decided to buy it....blah blah.

Is that still considered a tainted, or 'paid for' review?