Here is an example of utter sales rubbish, MSRP $9000+
“ REFERENCE Speaker Cable is an essential building block for a Connoisseur Level music or film system. It delivers extended and well-defined bass energy while creating a quiet interface between some of the most challenging speaker and amplifier combinations. Custom machined, highly polished gold-plated, tellurium copper spade lugs transfer power effortlessly through heavy, precision wound OFHC stranding “