Corona: "What string theory is asserting is that all revolves around resonance" - that's a cute analogy, but neither you nor anyone else has designed anything based upon employing the equations involved in string theory. (No, I'm not a physicist or EE, just normally endowed with common sense.) This is no knock on your cables (I haven't even bothered to see what company you represent, and whatever it is I assume I haven't heard your product anyway), it's just an observation that if electrical engineering principles were scientifically employed in the design of your cables, then they were the same textbook principles available to be employed by all cable designers. If you've paid more attention to resonance than some, that's great, but as you say you've been doing this for a decade, and I'll take it on faith that you didn't wake up one morning, read something about the emergence of string theory, and go back to the drawing board to radically redesign your cables. Quite the contrary to Flex's hope that some unification theory breakthrough - should it ever come and be verified - might "end the era of snake oil" in cable design, I view this claiming of string theory as a basis or validation for a method of designing and building a cable is just that: the selling of snake oil. Color me unimpressed, and also just that much more unlikely to ever want to check out your product, as I'm congenitally allergic to overweening hyperbole. If your cables sound great, then that'll be my loss, but it still wouldn't convince me that you were somehow operating on a completely different physical plane from all others toiling in the cable field.