It is clear that Morrow Audio is a sign of the times now prevelant in audio. This is not to disparage Morrow in any shape,form or fashion. The internet has spawned many of these types of business, which would not have been possible prior to the world wide web.
Even Nelson Pass and Rene Besne started Threshold, literally on Nelsons kitchen table in the early 70s. But the path for success was much different then, than now. That being mainly the internet. Although then, Nelson Pass had patents to register,acquire funding,find vendors to build parts to his specifications,set up a factory,hire employees,send out samples for review and attend CES shows and the list goes on and on. And all of it could have gone down the drain, with one bad review. That is courage and conviction few will ever experience.
But with that being said, if Morrow is to have any meaningful success today, it must go through the channels of the audio press and have a presence at various CES Shows and the like. Although Morrow is a factory direct business, to be viable it must establish some form of a dealer network in order to further enhance credibility in the market place. Quality bricks and mortar audio dealers are challenged as never before and all are seeking new products to embellish their product line. These audio dealers remain a viable part of this changing industry. To exclude them would not be wise.
In 48 years of being in this hobby/business I have seen far more failures than success's. Although Morrow products hold zero interest for me, my hat is off to them to have the pioneering spirit of those who have gone before them.
It is my sincere hope to be able to read a review of the Morrow product line in many of the established audio journals soon. I wish Morrow Audio every success, I do know what it is like to endeavour a start up company, in a field that is populated with like products. There is always room for cutting edge audio products and perhaps Morrow is the next Conrad Johnson or Audio Research on the horizon. But it is up to the critics to decide.
Even Nelson Pass and Rene Besne started Threshold, literally on Nelsons kitchen table in the early 70s. But the path for success was much different then, than now. That being mainly the internet. Although then, Nelson Pass had patents to register,acquire funding,find vendors to build parts to his specifications,set up a factory,hire employees,send out samples for review and attend CES shows and the list goes on and on. And all of it could have gone down the drain, with one bad review. That is courage and conviction few will ever experience.
But with that being said, if Morrow is to have any meaningful success today, it must go through the channels of the audio press and have a presence at various CES Shows and the like. Although Morrow is a factory direct business, to be viable it must establish some form of a dealer network in order to further enhance credibility in the market place. Quality bricks and mortar audio dealers are challenged as never before and all are seeking new products to embellish their product line. These audio dealers remain a viable part of this changing industry. To exclude them would not be wise.
In 48 years of being in this hobby/business I have seen far more failures than success's. Although Morrow products hold zero interest for me, my hat is off to them to have the pioneering spirit of those who have gone before them.
It is my sincere hope to be able to read a review of the Morrow product line in many of the established audio journals soon. I wish Morrow Audio every success, I do know what it is like to endeavour a start up company, in a field that is populated with like products. There is always room for cutting edge audio products and perhaps Morrow is the next Conrad Johnson or Audio Research on the horizon. But it is up to the critics to decide.