Thanks for the responses.
Apologies forgot to mention my system:
Devore O96. Accuphase E-650, Nagra Tube DAC, Acoustic revive cabling.
@dogberry , it includes the V-12 tonearm.
My phono is the AD-50 card in the Accuphase E-650 amp.
@lewm, the phono in the dealer's was a Boulder 508, the speakers were different than my home (a Rockport Lyra, I think), so yes, it was not an apple to apples comparison, but it was the best I could do.
@lalitk : For the sound I heard, I WOULD expand my vinyl collection.
@pindac: the 100 LPs were bought over a period of 7-8 years.
@rauliruegas I don't need to upgrade my digital rig, as of now IMHO (from reading forums) the Nagra Tube DAC is probably the 4th best DAC available in the market right now and 15k wont get me any higher in the ranking :) ---> okay this is a controversial statement but not the point of this post.