Hello,
Typically you want to use the full cable going to the bottom binding posts because those are the drivers that need the most current to move them properly. If you split the cable in half you are halving that gauge. Sonically it does matter. A Nordost Heimdall and a Nordost Frey are really about gauge difference which costs almost 2 times as much. On most speakers you don’t need a lot of gauge to go to the top binding posts. Most people who have Nordost just buy the standard Norse jumpers which are not very thick. Once you get to Tyr 2 cables you can think about the reference jumpers which cost 3x as much. I say for that reason, for resale or you decide to get a second cable, which might be different than the other one you own you are better to buy a single and have jumpers made by AQ. Also, Just for fun try some different jumpers, even the $180 Nordost Norse jumpers. I have used them with several non- Nordost speaker cables because they are so good. My friend is using the Nordost Jumpers with the Kirmuss speaker cables. Also, you could use the cables you have right now on the bottom posts and the AQ on the top or vise- versa. I am using Straightwire Vurtuoso single with Virtuoso jumpers custom made. I also have the Crescendo jumpers but the Virtuoso sounded better in my setup. I hope this helps.