PS Audio has been segmenting the market for a long time, with big trade-in allowances, refurbished offerings, and huge discounts at certain times (usually around the time they’re discontinuing a product). And I’m sure a lot of those "call for best price" ads, listing at full retail, are a gateway for deep discounts if you bargain at all. It’s the coupon booklet of high-end audio.
That’s cool and all -- and the PS gear I’ve owned has been pretty solid and sounds good -- but it’s unfortunate for anyone who pays anywhere near retail prices on this gear. They’ll have a nasty surprise if and when they find out just how much they have to discount for the 2nd hand market. It doesn’t have the resale of some of the gear from the more traditional brands.
To be fair, I’m a big proponent of people doing their own research to be informed buyers. But I’ve seen a few cycles of new PS gear being hyped as the next great thing, and now I just think "here we go again".