I am afraid you are misinformed. The dealer cost on high end audio speakers is 50% of retail. Parts are always priced individually at higher prices. For example, when a 1963 Bel Air 4 door sedan with a the options of a radio, carpets, 283 V-8, automatic transmission, and backup lights sold for $2995, as my Mom's did, the individual cost of parts was over $30,000, as calculated by the local dealer parts department.
When you price an individual speaker driver, you are paying the highest cost per unit.
On my pair of 1981 B&W DM14's a replacement woofer was $150 from B&W, or $600 for the four in a pair of speakers. It also has two very nice tweeters that were certainly not cheap for their day. I saw the invoice from B&W to the dealer, because my Saint Augustine neighbor was the rep who sold them to the stores. The store paid $500 plus $50 for "shipping", which was really the rep's 10% "commission". It has four plus a very nice wood cabinet, stands. a quite expensive crossover, and nice grills. Retail was $1000.
When the dealer says he makes $400 on a set of $2000 speakers, he paid $1000 for them, but pays the salesman a commission (Often 20% of the profit, which is $200.), has building costs, utilities, insurance, taxes, etc, so he possibly does only personally pocket $400.
When you price an individual speaker driver, you are paying the highest cost per unit.
On my pair of 1981 B&W DM14's a replacement woofer was $150 from B&W, or $600 for the four in a pair of speakers. It also has two very nice tweeters that were certainly not cheap for their day. I saw the invoice from B&W to the dealer, because my Saint Augustine neighbor was the rep who sold them to the stores. The store paid $500 plus $50 for "shipping", which was really the rep's 10% "commission". It has four plus a very nice wood cabinet, stands. a quite expensive crossover, and nice grills. Retail was $1000.
When the dealer says he makes $400 on a set of $2000 speakers, he paid $1000 for them, but pays the salesman a commission (Often 20% of the profit, which is $200.), has building costs, utilities, insurance, taxes, etc, so he possibly does only personally pocket $400.