As I stated in an earlier post, this one time flippant response appears to have been an aberration. We all occasionally respond to online questions or issues somewhat impulsively. Upon reflection we wish we had said things a little differently. Fairly or unfairly, I think the impact of these mini errors in judgment are magnified when they are made by persons representing a manufacturer.
It's clear from Spectron's most recent post that THEY want to control when and how this information is released. That's fine, nothing wrong with that except if your company has an online presence you have to expect the inevitable questions and respond to these questions in a manner that makes people MORE interested in your product rather than alienating them. Absent that, a briefly worded mea culpa goes a long way to make things right. However, to the bitter end Spectron has been intransigent in their seeming need to control the information and equally in denial that their original response was in any way off base. They stubbornly remain aloof and above the fray. As helpful and communicative as they are in one to one contacts, they seem somewhat staid and uncomfortable in this sometimes wild, unstructured and less controllable, off the cuff Internet environment.
A simple "I'm sorry" statement would have eliminated about 75% of this thread.
