"ignore the technology and measurements.
i did......or i do every day."
I never understood this position. While the sound produced by a component might be the only thing that matters to some people, perception is highly subjective and dependent on many external factors (mood, daily hearing condition, type of music, room acoustics, blood alcohol content, etc.). It is also personal to the individual and not easily or accurately reproducible or even communicated to others.
To ignore science and technology when designing audio components is wrought with peril, and makes you a hobbyist, not a designer. Design decisions should be informed by established theory and practice, and the actual sonic results (and measurements) should confirm those choices and correlate with the design theories. The more connections between the two realms (rules of correspondence), the more certain you can be that the sonic results are accurate and not due to some subjective factor, bias or confusion of the senses.
Measurements are used by manufacturers in their specifications and marketing materials to promote their products as "better" than the competition. Verification of these measurements prevents mfrs from making outlandish or misleading statements about their products and serves to protect consumers.