Subwoofer guys - House curve or flat?


So there's a bit of debate about whether a "house curve" should be used instead of EQing your sub for a perfectly flat response. My thoughts are adding a house curve could possibly muddy up the midrange and I like it how I have set up now (perfectly flat) Is this true? Anyone do any experimenting?

Here's a lot of information from the home theater guys on why you should "shelf" response.
nemesis1218
http://www.hometheatershack.com/forums/rew-forum/96-house-curve-what-why-you-need-how-do.html
Start with perfectly flat response and experiment with incremental adjustments toward your choice of target curves.

I ended up with a perfectly flat curve to 35hz and a gentle rise (+2-3db) down to 25hz, followed by a steep "subsonic" roll off. The difference between this and flat to 25 hz is rarely perceptible, but occassionally manifests as either a) slightly larger sense of the recording space or b) gently vibrating coffee table.

Marty

PS IME, response below 25hz will yield nothing beneficial for any program material in my music collection.
I have mine set to start rolling off on the top end at 25 Hz so tastes differ. I suppose that is why REL calls theirs a sub bass rather than a sub woofer.
Why roll it off on subsonic frequencies? Is there any reason besides saving sub amp power? The way I look at it is if it's on the recording, it should be reproduced. I figure it's like the vinyl argument, even if you can't hear it, you call feel it.