The Absolute Sound "review" of USB cable reads suspiciously like a press releaste

It surely reads like an advertisement.

As one of the responders under the original "article" noted the description...."purpose built". It must be the highlight of the "equipment review".

On the other hand, maybe there is not much to say about an USB cable after all. I am not trying to start a cable thread and have no opinion about it, just wondering.

For sure 1010 binary  ,digital cables do matter and some are much better then others, digital errors = jitter or digital noise. That being said these paper and online magazines have a ton of politics , one hand washes the other .
having owned a Audio store until 08 and speaking with many companies at the shows in the past. Sadly several exceptional products went belly up because the big magazines wanted $50k + to guarantee excellent exposure and reviews.
many small companies could not afford this, This rest is history.

It says Equipment Report in the top right corner. A press release masquerading as a review pretty sad.

Hi, this is Consumer Man. I just had to chime in and say how nice it is to see someone is on the job and protecting the consumer within this forum... And i mean that sincerely, i take my consumerism seriously and a reviewer masquerading as a "reviewer with an agenda" appears to be typical of todays standards. Keeps us on our toes if nothing else..  

“Until you get to hear any product it’s best to treat all reviews as mere infomercials”

Well said, @cd318.  Same goes for full page advertisements in TAS and Stereophile.