It seems to me that the best-sounding speakers are the ones that pay give proper attention to power response, which is indeed rare.
Dr. Floyd Toole devotes quite a lot of time to this important aspect in his new book: Sound Reproduction: The Acoustics and Psychoacoustics of Loudspeakers and Rooms. ATC have been preaching about even power response for about 30 years. Careful attention to driver size and use of waveguides can create a smooth continuous off axis response which means the speaker will sound consistent in almost any room and from any position in the room. Ignoring the off axis response or power response can create an exciting and impressive speaker due to the nasty discontinuities like this huge hole or "scoop" in the mid range - this can make the speakers seem artificially "revealing" or amazing but will make it very difficult to setup as the user will really struggle to find a good placement which creates a balanced sound from primary and reflected energy as well as a good stereo image.